Founder - Who is Einar J. Smedås?
Coreline is founded by Einar Johann Smedås, from Bergen, Norway,
a logistics professional, entrepreneur, and lifelong gamer based in Norway.
With a Bachelor’s and Master’s degree in Logistics and Supply Chain Management and four years of experience working in the coorperate world and 3 years as an entrepreneur.
Einar’s mission is to communicate complex knowledge in a captivating, practical way.
His path to Coreline started with a different game entirely.
How Coreline came to life
The Origin
From Passion (Trinity Card Game)
Huge social impact
Trinity engages a lot of people
and proves to be a good concept
A professor asked: Can this be used in lecture?
Trinity was not designed to be academic,
but more entertainment
Games as education, a proven concept
A different professor had already proven games to be viable
and accepted in the academic world
Coreline was created
After 1 year of research and production, Coreline came.
Coreline tested in the academic world
3 months after release, Coreline got the oppurtunity to be the learning tool for 50 students at University of Molde.
Reflects
Real-World trade-offs
Works
in classroms and workshops
Designed
like a game first, and a lesson second
Why this matter
Traditional teaching often struggles to make abstract models and formulas feel real. Students and professionals may understand the theory but fail to internalize how it behaves under pressure, variability, and real constraints.
Coreline addresses this by
Turning concepts like safety stock, lead time variability, and service levels into concrete decisions
Creating a shared experience that instructors and teams can refer back to
Making it safe to experiment, fail, and learn quickly in a compressed timeframes
For Einar, this is more than a product line, it’s a way to combine his academic background, entrepreneurial experience, and passion for games into something that helps people want to learn.
Featured product
The Coreline Formula
What topic do I want to communicate?
For the first Coreline game, Einar focused on logistics and supply chain management, the field he knows best.
He identified the five essential variables that truly drive decisions in this domain and built the game mechanics and thematics around them.
Coreline Logistics
299,00 kr
Pickup currently not available
The Vision ahead
Coreline is designed as a platform, not a single game.
The long-term plan is to develop multiple Coreline titles covering different areas of academic curricula and business topics.
The goal is to inspire and motivate more people to enjoy learning, using games as the bridge between theory and practice.
Get in touch
If you’re an educator, corporate trainer, or simply curious about how Coreline can fit into your teaching or development programs, Einar welcomes conversations, pilots, and collaborations.
Use the contact form to request:
Educator packs and sample materials
Corporate training offers and bulk pricing
Demo sessions for classes or workshops